Bill Schaefer Copywriter | Creative Director
That time we...
Hijacked the new Xbox's hashtag
Copywriter: Bill Schaefer
Art Director: Ihar Turtsou
At the 2019 Game Awards Microsoft announced their new game console: The Xbox Series-X. Less than 24 hours later we had Wendy's launch their own version: The Dave's Series X.
Here are a few of the results:
Over 1 Million Twitter Impressions
Over 1.5 Million Earned Media Impressions
Became the top post in the Xbox subreddit.
#2 top post on Xbox’s own hashtag
Featured in IGN, Eurogamer and Windows Central, along with more mainstream non-gaming publications like Fox News, Thrillist, Canoe and the Toronto Sun.
That time we...
Sent salt to the Golden State Warriors during the NBA Championship.
That time we...
Called everything that wasn't the BPMM a distraction.
Copywriter: Bill Schaefer
Art Director: Mike Lee
That time we...
Almost got sued by Disney.
Creative Director: Bill Schaefer
Copywriter: Zach Kumaczow
Art Director: Allison Boyd
Executive Creative Director: Josh Stein
Creative Directors: Bill Schaefer, Ihar Turtsou
Copywriter: Frank Megna
Art Director: Fabio Siqueira
That time we...
Let people drive a Chuckwagon in VR at the Calgary Stampede
Copywriter Bill Schaefer
Art Director: Dan Bennett
Producer: Jim Chestnutt